Funnel Analysis for Online business

What is happening to all my traffic acquired through email marketing and PPC campaigns? Why are they not bringing in the moolah after I spent so much $$ to bring them into my online store?

Are these some of the questions bothering you? Then start by asking your web analyst (or anyone designated to crunch numbers for your site) to do a FUNNEL ANALYSIS.

Exit Link Tracking with Google Analytics (GA)

Google Analytics provides a very easy way to track your exit links. Now in case you have only a small number of exit links on your website or blog you can use the onclick event to manually embed the GA code that tracks the links as exit links.

Cookie Tracking in GA using _setVar function

Ever since I started using Google Analytics to track users on my blog, I have been itching to find a way to track each individual browser to my blog. I came to know that GA had the provision for IP tracking but this functionality was discontinued due to privacy issues arising out of it.

Google Analytics _setVar () Function

There is always a solution to your data problems with Google Analytics (GA). You just need to find the correct plug-in/function. In my case, I was trying to find out a way in which I could filter out the visits generated when I surf my own blog. Initially I tried using the Filter manager in GA to exclude my IP. But that didn’t seem to work because of the dynamic IP assignment by ISPs.

The solution to this problem in GA is fairly simple in case you locate the correct function to use. In this case it was the _setVar function.

Site Overlay/ Next Click Analysis

The Site Overlay/Next Click Analysis is an important analysis that can be carried out to understand how the users are using the site navigation to find their way around from the landing page. This Next Click /Site Overlay analysis is very essential to understand how easy or hard it is for users on you site to reach the final goal :  in case of a ecommerce site it can be the checkout page, in case of a content site it can be a lead submission page or registration page. It's not as important in case of blogs, but still can play an important role in helping to decide where to place the links to other posts.