Omniture SiteCatalyst : Path Analysis

If you are a website owner or a web analyst repsonsible for site optimization, path analysis is very important for you. WHY?....1) it will help you understand what navigational paths users are taking most often on your website

Visual Sciences: Path Analysis using Path Browser

Omniture's Visual Sciences has very limited material available over the internet and it's really hard to find any white papers on how to use certain functionality available in it. Once such functionality that I am going to describe in this post is the Pathing analysis using Path Browser. This actually helps users to visualize how users are navigating on their website. Even though this might not be a great technique to understand how users use the navigation on your website, still it will give you some insights as to how certain navigation patterns that you have devised for the users are actually performing. So here goes:

Path Analysis : Does it makes sense ?

Basic idea about Websites : There are certain success paths for the website. Whereas this may be true for a real market scenario, this is not relevant for websites, at least for most of them, the reason being most of them are unstructured i.e. there are a vast number of paths or ways in which a user can navigate to the conversion or goal of the website. It becomes almost impossible to track almost all of them , particularly with the way in which users navigate through them.