Creating the Right Segments

Creating segments are an integral part of web analytics, whether it is segments based on pages viewed, or segments based on geographical locations or based on certain events. However the most important concept around creating segments that give you accurate data for your analysis is the concept of containers.

So what are containers??

User Segmentation

Segmentation is a term you will often hear in the context of analytics and web analytics is no exception. Segmentation gives you insight into the kind of users who are visiting your website and thus helps in understanding your key users and then concentrating to improve on the requirements of your website(or blog) around those users. Segmentation is a very generic  term and the context becomes very important. For example you can decide to segment your users based on various demographics (age group, sex, income, location) to better understand them. Since I am operating in the retail sector, let me give you an example of what I am talking about to give you a better understanding of the term "segmentation". Say you operate a retail chain and have a ecommerce website which augments your store sells through online sells as well as sending customers to your stores.