Monetization Models in Web Analytics

One way or the other, most web sites in place have the same objective: making money, generating revenue. The road leading up to this objective can be different for different sites, for e.g. some sites may generate revenue by getting leads, e-commerce sites get revenue by direct online sales and directing traffic to offline stores, content sites generate revenue through ads by getting more and more traffic to their sites.

Key Metrics Revisited : Visits or Sessions

Visits : This metric is also referred to as sessions. Its purpose  is to measure how many times people visit the website during a given time frame (cookies are used to track sessions). Because most web analytics

Web Analytics Best Practices

The other day I was reading "Web Analytics An Hour A Day" by Avinash Kaushik and found some of the web analytics best practices outlined by him. In this post I have put down a few of these best practices : 

1. Page Tagging

        Make sure that you have tagged all the pages on your  website. This can be done manually or with many tools available. The best way to implement tags is when you have a template based system of publishing pages. In this case the web analytics code can be placed in the global footer and you can be rest assured that the code is present in all your pages.

Key Metrics

When I started work as a Web Analyst I must say it took me some time to actually understand the real relevance of the key metrics that are associated with a web site. In this post I will try to lay out my thoughts regarding what key metrics are and what some of them signify. Here goes:

Key Metrics: Key Metrics has a somewhat similar relevance for a web page as a key performance indicator (KPI) has for a website or a business in general. So the Key Metrics for a page would probably tell you how the page has been performing in terms of :

1. How many people actually viewed the page (Unique Visitors, Visitors)
   
2. How many times was the page viewed (Page Views)
   
3. Was the content /service or what ever the page was supposed to be for really relevant to the user (Exit rate/bounce rate : generally defined as an exit from the page in question)
   
4. How much interest has the page created for the users to navigate for more into your website (page views/session)
   
5. How many times did the visitors come back to a page (sessions/visitor or sessions/unique visitor)
   

   The ones listed above are some of the basic insights that you can get from the key metrics for your pages.
   

   You can do a lot more deep diving into your key metrics numbers to understand more about your website. Look out for more interesting posts here.