Exit Link Tracking in Omniture SiteCatalyst

Exit link tracking is very important for most sites more so if you are an affiliate site (if you send traffic to other site through your review links or product links) since your revenue stream is directly related to the amount of traffic you send. It is also helpful in understanding which links are browsers taking as they exit your site. Omniture SiteCatalyst provides out of the box exit link tracking functionality.

Creating the Right Segments

Creating segments are an integral part of web analytics, whether it is segments based on pages viewed, or segments based on geographical locations or based on certain events. However the most important concept around creating segments that give you accurate data for your analysis is the concept of containers.

So what are containers??

Omniture SiteCatalyst : Path Analysis

If you are a website owner or a web analyst repsonsible for site optimization, path analysis is very important for you. WHY?....1) it will help you understand what navigational paths users are taking most often on your website

Omniture SiteCatalyst events

This post is a continuation of my last post Omniture Site Catalyst: Props ,eVars and events in which I made a passing mention about Omniture events. This particular post is dedicated specifically for events .

Omniture Site Catalyst: Props ,eVars and events

Omniture SiteCatalyst is one of the most advanced web analytics solutions available in the market today. SiteCatalyst's advanced reporting capabilities generate over 150,000 report combinations. Traffic reporting lets you analyze all aspects of visitor activity, such as traffic patterns, popular channels, referred technology and finding methods used .

 So How does SiteCatalyst collect data?

The SiteCatalyst data collection process is fairly basic. After proper development time, the SiteCatalyst code (or Code to Paste) is placed in the HTML source code on the desired pages of their production web site(s).