Web Analytics Concepts, Online Marketing suggestions,Omniture Implementations, Google Analytics hacks...that's what you will find here
Showing posts with label Omniture. Show all posts
Showing posts with label Omniture. Show all posts
Sunday, May 16, 2010
Creating Fundamental Metrics definition in Omniture Insight
I have been confused for quite some time now over how the fundamental metrics in Omniture Insight /Visual Sciences (VS) are defined. Well recently I found out that the definitions are rather simple.
The keyword that I am going to focus on here is “Shift” which is used in a lot of fundamental Insight Definitions.
Sunday, March 14, 2010
Difference Between Omniture DataWarehouse and ASI slots
Many first time users of Omniture SiteCatalyst have this question as to what is the difference between DataWarehouse and ASI slots. Infact ASI slots is part of Omniture DataWarehouse. However there is a major difference between the two -- whereas DataWarehouse is ideally used for ad hoc analysis (mostly one time requests), ASI slots are created for segmenting your traffic and using all your SiteCatalyst reports on this segments.
Friday, March 5, 2010
Omniture SiteCatalyst : Path Analysis
If you are a website owner or a web analyst repsonsible for site optimization, path analysis is very important for you. WHY?....1) it will help you understand what navigational paths users are taking most often on your website
Labels:
Omniture,
Omniture SiteCatalyst,
path analysis,
Pathing
Saturday, January 30, 2010
Omniture Site Catalyst: Props ,eVars and events
Omniture SiteCatalyst is one of the most advanced web analytics solutions available in the market today. SiteCatalyst's advanced reporting capabilities generate over 150,000 report combinations. Traffic reporting lets you analyze all aspects of visitor activity, such as traffic patterns, popular channels, referred technology and finding methods used .
So How does SiteCatalyst collect data?
The SiteCatalyst data collection process is fairly basic. After proper development time, the SiteCatalyst code (or Code to Paste) is placed in the HTML source code on the desired pages of their production web site(s).
Labels:
eVar,
events,
Omniture,
Omniture SiteCatalyst,
Props,
SiteCatalyst,
sProps
Monday, December 28, 2009
Visual Sciences: Path Analysis using Path Browser
Omniture's Visual Sciences has very limited material available over the internet and it's really hard to find any white papers on how to use certain functionality available in it. Once such functionality that I am going to describe in this post is the Pathing analysis using Path Browser. This actually helps users to visualize how users are navigating on their website. Even though this might not be a great technique to understand how users use the navigation on your website, still it will give you some insights as to how certain navigation patterns that you have devised for the users are actually performing. So here goes:
Labels:
Omniture,
path analysis,
Path Browser,
Visual Sciences
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