Funnel Analysis for Online business

What is happening to all my traffic acquired through email marketing and PPC campaigns? Why are they not bringing in the moolah after I spent so much $$ to bring them into my online store?

Are these some of the questions bothering you? Then start by asking your web analyst (or anyone designated to crunch numbers for your site) to do a FUNNEL ANALYSIS.

Path Analysis : Does it makes sense ?

Basic idea about Websites : There are certain success paths for the website. Whereas this may be true for a real market scenario, this is not relevant for websites, at least for most of them, the reason being most of them are unstructured i.e. there are a vast number of paths or ways in which a user can navigate to the conversion or goal of the website. It becomes almost impossible to track almost all of them , particularly with the way in which users navigate through them.