Google Analytics _setVar () Function

There is always a solution to your data problems with Google Analytics (GA). You just need to find the correct plug-in/function. In my case, I was trying to find out a way in which I could filter out the visits generated when I surf my own blog. Initially I tried using the Filter manager in GA to exclude my IP. But that didn’t seem to work because of the dynamic IP assignment by ISPs.

The solution to this problem in GA is fairly simple in case you locate the correct function to use. In this case it was the _setVar function.

Key Metrics Revisited : Visits or Sessions

Visits : This metric is also referred to as sessions. Its purpose  is to measure how many times people visit the website during a given time frame (cookies are used to track sessions). Because most web analytics

Web Analytics Best Practices

The other day I was reading "Web Analytics An Hour A Day" by Avinash Kaushik and found some of the web analytics best practices outlined by him. In this post I have put down a few of these best practices : 

1. Page Tagging

        Make sure that you have tagged all the pages on your  website. This can be done manually or with many tools available. The best way to implement tags is when you have a template based system of publishing pages. In this case the web analytics code can be placed in the global footer and you can be rest assured that the code is present in all your pages.