Showing posts with label Visual Sciences. Show all posts
Showing posts with label Visual Sciences. Show all posts

Monday, December 28, 2009

Visual Sciences: Path Analysis using Path Browser

Omniture's Visual Sciences has very limited material available over the internet and it's really hard to find any white papers on how to use certain functionality available in it. Once such functionality that I am going to describe in this post is the Pathing analysis using Path Browser. This actually helps users to visualize how users are navigating on their website. Even though this might not be a great technique to understand how users use the navigation on your website, still it will give you some insights as to how certain navigation patterns that you have devised for the users are actually performing. So here goes:

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