User Segmentation

Segmentation is a term you will often hear in the context of analytics and web analytics is no exception. Segmentation gives you insight into the kind of users who are visiting your website and thus helps in understanding your key users and then concentrating to improve on the requirements of your website(or blog) around those users. Segmentation is a very generic  term and the context becomes very important. For example you can decide to segment your users based on various demographics (age group, sex, income, location) to better understand them. Since I am operating in the retail sector, let me give you an example of what I am talking about to give you a better understanding of the term "segmentation". Say you operate a retail chain and have a ecommerce website which augments your store sells through online sells as well as sending customers to your stores.