Key Metrics Revisited

Let’s look at some of the key metrics that will help you determine the health of your business and also the quality of traffic that visit your site.

Creating the Right Segments

Creating segments are an integral part of web analytics, whether it is segments based on pages viewed, or segments based on geographical locations or based on certain events. However the most important concept around creating segments that give you accurate data for your analysis is the concept of containers.

So what are containers??

Key Metrics Revisited : Visits or Sessions

Visits : This metric is also referred to as sessions. Its purpose  is to measure how many times people visit the website during a given time frame (cookies are used to track sessions). Because most web analytics